Virtual Billboard Network Adds Female-Oriented Sites

Canadian-owned Internet advertising network Virtual Billboard Network (VBN) said it has added several female-oriented Web sites to its portfolio.

New network sites include Moxie, the first Canadian portal for women; Boob Toob, a female-oriented television programming site, Sports Femmes, a news and views publication of women in sports; SheBytes, an everyday technology and new media e-zine for women, Eve's Garden, an online women's health and wellness resource center and Jet Lag, a contemporary arts magazine.

"Few marketers have discovered how to reach women online, especially those ages 18-44," said Tom Rothfels, CEO of Virtual Billboard Network. "VBN is dedicated to actively searching for top Web sites addressing this demographic, allowing our advertisers to speak directly and effectively to their target audience."

VBN, a subsidiary of Gallop & Gallop Advertising, has more than 200 Web sites in the network.

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